Product Design

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Product Design
Product design is concerned with the efficient and effective
generation and development of ideas through a process that leads
to new products.
[1]
Product designers conceptualize and evaluate ideas, making them
tangible through products in a more systematic approach. Their role
is to combine art, science and technology to create tangible three-
dimensional goods. This evolving role has been facilitated by digital
tools that allow designers to communicate, visualize and analyze
ideas in a way that would have taken greater manpower in the past.
Product design is sometimes confused with industrial design,
industrial design is concerned with the aspect of that process that
brings that sort of artistic form and usability usually associated with
craft design to that of mass produced goods.
[2]
Idea
16/08/2011
Copyright (2011) to Alva E.Tontowi & Team
UGM
2
Product Design
evolution from idea into new product
Idea
Idea
Idea
New Product
Industrial Design
Definition (IDSA)
Industrial Design (ID) is the professional service of creating and developing
concepts and specifications that optimize the function, value and appearance
of products and systems for the mutual benefit of both user and
manufacturer."
Industrial Design Right
Industrial design rights are intellectual property rights that make exclusive the
visual design of objects that are not purely utilitarian. An industrial design
consists of the creation of a shape, configuration or composition of pattern or
color, or combination of pattern and color in three dimensional form
containing aesthetic value. An industrial design can be a two- or three-
dimensional pattern used to produce a product, industrial commodity or
handicraft. Under the Hague Agreement Concerning the International Deposit
of Industrial Designs, a WIPO-administered treaty, a procedure for an
international registration exists. An applicant can file for a single international
deposit with WIPO or with the national office in a country party to the treaty.
The design will then be protected in as many member countries of the treaty
as desired.
16/08/2011
Copyright (2011) to Alva E.Tontowi & Team
UGM
3
Ergonomics
16/08/2011
Copyright (2011) to Alva E.Tontowi & Team
UGM
4
Usability
Aesthetics
Industrial Design
ID
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